About Us

Verituff / About Us

SK GUPTA INDUSTRIES LLP (VERITUFF PIPES)  continuously aims at growing its product range to meet the needs of a growing India. We are committed towards constant innovations in plumbing, irrigation and sewerage technologies to meet the nation’s constantly increasing water demands. Verituff Pipes constantly strives to pave the way for a future that provides clean water for everyone and everywhere; from the smallest villages to the largest cities. Water conservation is as important as leak-proof water transport.



Our mission is to bring a revolution in the plastic piping industry through innovative solutions that would create profitable growth and benefit our customers & the society at large.


To be an acknowledged leader in Indian plastic piping industry by exceeding customers expectations and maximizing bottom line for all our stake holders

Ethical Standards:

We conduct business in an ethical manner and act as a good corporate citizen in all areas in which the organization operates.


We respect & appreciate all individuals and cultural identities. We embrace the differences. We ensure harmonious working environment for all our employees.


Transparency is the hallmark of all our business dealings. We communicate openly and sincerely. We appreciate feedback.

Commitment to Quality:

We are committed to providing the best quality products to our customers.


We believe in accepting responsibility and ownership while embracing common goals, teamwork and collaborative decision making.

Quality Control:

We at Verituff Pipes and Fittings are committed to maintain a management system with the prime focus on customer satisfaction by meeting their needs & expectations. We shall strive to achieve this by continual improvement in respect of:- Manufacturing process to achieve zero-defect products. Timely dispatch. Effective communication with customers. Ensuring employee™ satisfaction at all levels through motivation

Energy Policy:

We, at verituff Pipes And Fittings are committed to Energy Conservation in all our activities, while we move towards becoming a Market Leader. We are committed to maintain Energy Management System to continually improve overall energy performance. We shall do so by Engaging all our employees in energy conservation drive through active involvement and effective communication Complying with applicable statutory and other requirements Encouraging procurement of Energy efficient Products / Services in manufacturing process, utility usages and adopt latest available technology / design in all future projects Ensuring focused review and deployment of resources to achieve planned task results Establishing Energy performance measurable indicators for monitoring & tracking improvements Achieving zero energy loss in manufacturing process 

Men Behind 


Layed foundations of SK GUPTA AND COMPANY , Udaipur (trading concern), SUNIL GUPTA is a very successful entrepreneur and a business man and has a profound expierence . Started very early in his teenage ,he grew the business to a large market conglomerate,never looked back since then .In 2015 he had a vision for manufacturing pvc pipes which could benefit society, through which VERITUFF pipes was born. Mr. Gupta had always been the guiding force behind verituff’s growth.His business acumen fostered the Company to produce customized products to meet customer aspirations.since then he has never looked back and is managing business very carefully.


A commerce graduate and Chartered accountant , after completing his education and taking experience in industry, got involved into his family business and helped in laying the foundation of the company .currently he is handling the operations , sales and marketing ,and looks after overall growth of the company . He aims at taking the company to heights and believes in growth year on year.he Is keen in developing new range of  products continuously and focuses on making the  company with widest range of pipes & fittings available.


A commerce graduate and An efficient administrator with deep business insight, he successfully pursued his diverse business interests after completing his education and started very early to join his family business and helped in founding Verituff pipes in 2015. He Is keen in developing new range of  products continuously and focuses on making the  company with widest range of pipes & fittings available in the market.

Quality Assurance